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Upgrade and/or re-brand to use as a stand-alone digital asset, slogan, tagline or add digital asset and re-direct/forward to your company digital asset that is not built-in-brand, not meaningful, not descriptive, not keyword-rich, not generic, not memorable, not pronounceable and not easy-to-spell.  With generic domain names, less advertising is needed if any - remember generic domain names are intuitive that benefit from direct navigation...easily searched locally and globally. “builtinbrand = powerofgeneric = builtinvalue”